“HD” comes from the school’s Chinese name, 赫德 (Hè Dé). Rooted in traditional Chinese culture, 赫 evokes brightness and radiance, while 德 represents virtue and character. Together, the name reflects the school’s aspiration to nurture young people of luminous spirit and strong moral character.
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A Letter from Founder

Why we do what we do

Before I turned 18, I never spoke English out loud.
The year of my college entrance exam, a classmate scored just one point below me.
In 2013, when I decided to start something new, everyone thought I'd lost my mind.
Our first year at HD Ningbo, there was a six-year-old boy notorious for meltdowns — lying on the floor, crying, screaming. Parents and teachers 
were helpless.
My co-founder Jasper holds a joint MBA/M.Ed. from Stanford. Ask him Stanford's greatest lesson, he has one word: Tolerance — tolerance for failure.
If you've read this far — maybe you're exactly who we're searching for
In 2014, late one night facing a brutal startup bottleneck, I sat alone staring at the dark empty field outside my window on HD Ningbo Campus.
Read Full Letter
  • 01 From Guizhou to Peking University: One Point, Two Destinations
  • 02 Starting Over at Forty, Because I'm a Father
  • 03 The Boy Who Bit Me
  • 04 What Silicon Valley Taught Me
  • 05 Who We're Looking For
  • 06 The Lights Came On
01/06From Guizhou to Peking University: One Point, Two Destinations
02/06Starting Over at Forty, Because I'm a Father
03/06The Boy Who Bit Me
04/06What Silicon Valley Taught Me
05/06Who We're Looking For
06/06The Lights Came On
Read Full Letter
A Letter from Founder

From Guizhou to Peking University: One Point, Two Destinations

Before I turned 18, I never spoke English out loud.

The year of my college entrance exam, a classmate scored just one point below me — he went to Guizhou University of Finance and Economics; I got into Peking University. One point. Two completely different life paths.

This is what frustrates me most about traditional education: it runs like a precision sorting machine, but rarely considers what happens to those sorted out.

At PKU, I met top scorers and competition champions from every province. Here's what surprised me: about half of these best students would become struggling students at elite universities, because it was the first time they'd discovered they weren't the best anymore. How to embrace imperfection? That's the most important lesson for life.

But PKU's greatest gift wasn't the degree — it was the courage to dream big.

Because I wasn't among the top scorers, I had time outside the classroom — playing football, making friends, trying strange things. And at 36? I was an investor playing golf three times a week. The textbook "success story."

But then what?

我18岁之前,是个不敢开口说英语的男孩。

高考那年,我高中同学只比我低了一分 —— 他去了贵州财经学院,我进了北大。

一分之差,两条完全不同的人生轨道。

这是传统教育体系里最让我无奈的地方:它像一台精密的筛选机器,却很少关心被筛下来的人该怎么活。

在北大,我见到了来自全国各省的高考状元和竞赛金牌得主。有趣的是,这群最优秀的人里,往往有50%会在顶尖学府变成“差生”——

因为他们第一次发现自己不是最优秀的了。如何接受不完美才是往后人生最重要的功课。

而北大给我的最好礼物,不是学位,而是“敢于设定远大目标的勇气”。

因为不是成绩最好的那批人,我反而“浪费”了大量时间在课堂之外 —— 踢球、交朋友、尝试各种奇怪的事。结果呢?36岁时的我,成为了一周打三次高尔夫的投资人,世俗意义上的“人生赢家”。

但然后呢?

01 / 06
A Letter from Founder

Starting Over at Forty, Because I'm a Father

In 2013, when I decided to start something new, everyone thought I'd lost my mind.

Reason was simple: my son was turning six.

Finding the right school in Beijing felt impossible. When he started at an international school, within six months, he stopped wanting to speak Chinese. I panicked.

I wanted my child to be a globally fluent Chinese. So I decided to build that school myself.

2013年我决定创业时,所有人都觉得我疯了。

理由其实很简单:我儿子6岁了。 在北京找一所合适的学校让我一筹莫展。当他进了国际学校不到半年,开始不喜欢说中文的时候 —— 我慌了。

我希望我的孩子是一个国际化的中国人。

于是我决定自己建一所这样的学校。

02 / 06
A Letter from Founder

The Boy Who Bit Me

Our first year at HD Ningbo, there was a six-year-old boy notorious for meltdowns — lying on the floor, crying, screaming. Parents and teachers were helpless.

One day, surrounded by watching crowds, I walked over, scooped him up, and carried him back to my office. Thirty minutes later, he walked out smiling.

The secret? There isn't one. Just treat every child like a child. With patience and love, they can feel it. When a child feels safe and understood, they're less likely to lose control.

Oh — yes, he bit my arm while I carried him.

Less than a year later, that same kid would run toward me, pull strawberries from his pocket:  "These are for you! They're sweet! I washed them!"

This makes me think about graduation season when our walls fill with Oxbridge, G5, US Top 20, HKU acceptance letters. Top students bathed in spotlight. But more children go unnoticed.

Allowing children to grow into their authentic selves—and giving them the space to ask, "Who am I?" and "What does a meaningful life look like?" — is the greatest gift we can give.

宁波赫德创校第一年,有个出了名“难搞”的六岁男孩。发脾气时躺地上哭闹尖叫, 家长老师束手无策。

有一次他又撒泼,周围一堆人围观。我走过去,把他一把扛回了自己办公室。半小时后,他开开心心回到了教室。

秘诀?没有。只是把每个孩子都当成孩子。耐心和爱,他们是能感受到的。当孩子感到安全、被理解时,他才不容易失控。—— 哦对了,扛起他的时候他还咬了我胳膊一口。

就是同一个孩子,不到一年后看到我就会跑过来,从口袋掏出几个大草莓:“这是给你的,可甜了!我都洗过了。”

这让我想起每年毕业季,学校门口的名牌大学录取榜最显眼 —— 牛剑、G5、美国Top 20、港大。学霸被高光照耀的时候,更多孩子其实是不被看见的。

允许孩子长成他们自己的样子,并给他们空间去追问“我是谁?”和“什么样的人生才有意义?”,是我们能给的最好的礼物。

03 / 06
A Letter from Founder

What Silicon Valley Taught Me

My co-founder Jasper holds a joint MBA M.Ed. from Stanford. Ask him Stanford's greatest lesson, he has one word: Tolerance — tolerance for failure.

That's Silicon Valley's soul. If you can't fail forward, you'll never innovate.

An environment that doesn't allow children to make mistakes can't nurture genuine creative minds.

Over the past decade, we've grown from fifteen classrooms in Ningbo to campuses in Shanghai, Beijing, Qingdao, Nanjing... Our 1,000+ graduates have gone to the wilder world.

Our vision might sound ambitious: that one day, children from the UK, the US, and around the world will come to study at HD schools — just as Chinese students study abroad today.

我的联合创始人潘佳,在斯坦福读MBA和教育学双学位。问他斯坦福教给他最好的是什么,他说了一个词:“Tolerance——对失败的宽容。”

硅谷的精神就是这个 —— 容错率。如果你无法面对失败,你永远不会创新。

这句话同样适用于教育:一个不允许孩子犯错的学习环境,培养不出真正的创造者。

过去十年,我们从宁波一间十五个教室的小学校起步,一步步到了上海、北京、青岛、南京……而我们的1000余名毕业生走向了全球。

我们的愿景听起来可能有点狂妄:希望有一天,英国、美国、全世界的孩子,都会来义格的学校留学 —— 就像今天中国的孩子出国留学一样。

04 / 06
A Letter from Founder

Who We're Looking For

If you've read this far — maybe you're exactly who we're searching for:

You are not satisfied teaching from a script — you want to know the story behind each child

You believe failure is part of learning — not something to be ashamed of

You have your own educational convictions — and you're willing to fight for them

You want to do something meaningful with interesting people

We're not perfect. But we're a group of student-centered, interesting souls.

Every Tuesday and Saturday night, on our 400-meter field, there's a group of fathers from all walks of life, teachers from around the world, colleagues from every department — running together, laughing together, shouting ourselves hoarse over every goal.

No problem survives a soccer match. If it does — we play two.

如果你看到这里,也许你就是我们在找的人:

你不满足于照着教案上课,你想知道每个孩子背后的故事

你相信失败是学习的一部分,而不是需要回避的耻辱

你有自己的教育理想,而且愿意为之较真

你想和一群有意思的人一起做一件有意义的事

我们不完美。但我们是一群以学生为中心的有趣灵魂。

每周二和周六晚上,赫德的四百米球场上,有一群各行各业的爸爸、和来自世界各地的老师、每个部门的同事在一起踢球、大笑、为每一个进球吼到嗓子哑。

没有什么困难是一场足球解决不了的。如果有,那就两场。

05 / 06
A Letter from Founder

The Lights Came On

In 2014, late one night facing a brutal startup bottleneck, I sat alone staring at the dark empty field outside my window on HD Ningbo Campus.
All I could tell myself: after darkness comes dawn.
Ten years later.
The lights came on.
Stay hungry. Stay humble. Stay grateful. And: Keep moving. Keep playing. Keep believing.

If you want to be part of the team, join us.

2014年某个深夜,创业遇到巨大瓶颈,我一个人坐在办公室里看向窗外一片漆黑的球场,只能安慰自己:黑暗后就是黎明。
十年过去了。球场上亮起了灯。
饥渴求知。虚怀若谷。时刻感恩。
—— 以及:生命不止,运动不息。
如果你也想在这样一支球队里踢球,我们等你。

Tao Sun

Founder & Chairman, EliteK12 Education Group
Former Managing Director, Providence Equity Partner
M.S. Statistics, Peking University | MBA, INSEAD

孙涛
义格教育集团创始人 & 董事长

06 / 06

HD 2026 at A Glance

Students

From 23 Provinces and 35 Countries
8000+

Educators

From 36 Countries
1700+

Alumni

All over the World
1080+

International

Partnership and Accreditation
20+

Years

Of service on average
6.21

Campuses

Across 5 Cities in China
8
HD 2026 at A Glance

Students

From 23 Provinces and 35 Countries
8000+

Educators

From 36 Countries
1700+

Alumni

All over the World
1080+

International

Partnership and Accreditation
20+

Years

Of service on average
6.21

Campuses

Across 5 Cities in China
8
Our Educational Beliefs
01 / 04

We nurture agency, passion, and purpose through HD education.

立心明志,蕴趣启行
02 / 04

We have wisdom within us and a commitment to lifelong learning.

智慧本具,问学无涯
03 / 04

We are global contributors rooted in local culture.

扎根华夏,长济天下
04 / 04

We believe in excellence.

凡有所为,皆求至善